Kendall + Kylie
This isn't the first time Kendall and Kylie have flexed their fashion designer (or at least, creative consultant) muscle. The reality TV stars have several successful collaborations under their belt, most recently for Topshop and PacSun. Now, the sisters are bringing their style savvy direct to their newly launched shopping site, Kendall + Kylie.
After much teasing, the e-commerce venture went live this week with all of two products. No splurges or sprees here. The site is based on what could be called a 'flash sale' model: limited items for a limited time. Every week, two new pieces are featured for purchase—one in Kendall's "closet" and one in Kylie's. Shoppers can buy up to two of each item, and subscribers get first dibs with early access to the sale.